How could I increase revenue effectively? This was my bottom line question.
The first problem I discovered was with my marketing budget. There was so much bandwidth, and so many good marketing options: social media, yellow pages online, newspaper, television, radio.
Then I came across LED sign technologies. The Small Business Administration’s report EMCs (Electronic Message Centers), released in 2001, states that a High Resolution LED sign is even more powerful than word of mouth, let alone other advertising methods. The report summarized that businesses will see a 15% to 150% increase in revenue specifically from this type of LED sign.
With that knowledge, I worked to solve the second problem: find the best LED sign I could. After researching, I found the best available. I purchased it, installed it, and immediately saw an increase of a half a million dollars in revenue from this LED sign in the first year. Combined with other marketing methods, revenue surged.
Immediately, I encountered my third problem: the LED sign had issues, failing frequently from inferior technologies and materials.
After researching the LED sign products available globally and finding no alternatives, I decided to resolve these problems myself. I put together a company that offered a product that would function efficiently, that would last, and that would actually stand up to extreme weather and sunlight.
After a rigorous road and a substantial investment, I built a team of engineers who developed a product of my design which I am proud to introduce into the market. The result of this process was 11 new technology patents invented by my team — technology that is setting a new tone in the industry. Our resolution and sharpness are absolutely the best available.
Introducing GDTech High Resolution LED signs: smaller, brighter, bolder, stronger, better. We simply have a more advanced technology.
Now, my goal and passion is to use the GDTech signage tool to help businesses grow and benefit more individuals with their products and services.
– Carlos, Principal of Global Dynamic Technology